About brand
The tenth RUSHEV collection created by Georgy Rushev, the top designer for the brand, is inspired by the striking contrasts and creative fantasies about Day and Night, embodied in the images of two planets – Earth and Mars. RUSHEV views Earth as the personification of tenderness and femininity, prosperity and harmony. The designer chose the new technique of three-dimensional embroidery and used it for creating an image of the terrestrial globe, with its tropical flora and fauna inhabited by birds of paradise, pink flamingos and other beautiful creatures. The designer’s drawing of the Earth, created from the finest threads, became the basis for the eclectic necklaces – the signature pieces of the brand. The “Earth-inspired” necklaces, chokers, brooches and earrings from the new RUSHEV collection are adorned with “flowers” and textured patterns made of seed beads, glass beads and sequins. Light pink, light green and sky blue form the main color theme of the collection’s first half. The stylistic theme of the second half – Night – is presented by Georgy Rushev by the images inextricably linked with Mars and embodying power and force. That is why the designer turns to the figures of snakes and owls – the nocturnal birds of prey – and embellishes them with bright ruby inlays and details made of gold. The unique necklaces from the Night mini-collection are complemented by crystal-inlaid brooches, chokers and earrings. Earth & Mars collection by RUSHEV does not depend on fleeting fashion trends. The brand founder and key designer Georgy Rushev strives to present a new approach to the timeless themes of world creation and does so by expressing his thoughts via the extraordinary yet very feminine jewelry.
