The history of the ERMA brand originates from the boundless love that one of its founders, Alina Kashirina, feels towards fashion and creation of unique clothing. Using her architectural training, Alina turns to the basic principles and laws that rule in the art of design, while her friend and business partner Olga Buzina (who has a fundamental education in the sphere of clothing design technologies) makes sure the garments fit impeccably.
ERMA means clean lines, sharp silhouettes, graphic prints and overall geometry of style. Particular attention is paid to colors and their combinations. Drawing upon the laws of coloristics, the designers boldly experiment with saturation, intensity and depth of colors in each their new collection. The unique style of the brand creations is, therefore, based on the unmatched skill of combining colors, textures and various types of cut.