Ma Ya Fashion House has been active since 2013 – and has already made a real splash in the Russian fashion industry. When compared to other well-known Russian brands, Ma Ya stands out for its concept: the girl who chooses to wear clothing by Ma Ya strives for beauty that, according to the designer, lies not in overly revealing clothes, but in genuine femininity of shapes and textures. The designer’s most favorite materials are silk and pearls. Pearls have been and are favored in India and were traditionally used for making adornments for Maharajas – now the brand transfers “royal” history of this mineral onto the clothing. Ma Ya’s creations are well-known for the hand embroidery done with exclusive materials, as well as for their perfect cut and fit. Ma Ya is a constant participant of Mercedes-Benz Fashion Week Russia. Its fashion shows are structured like Indian theatrical performances, accompanied with mantras and the sounds of drums. The brand gained its global recognition after making appearance in #followmeto – the incredibly popular project by Murad and Natalia Osmann. Ma Ya is in great demand with the stars of Russian show business: singer Polina Gagarina chose a wedding dress by Ma Ya for her photo shoot in the Seychelles, while TV presenter Marina Kim and supermodel Ekaterina Domankova looked magnificent in dresses and gold capes by Ma Ya. Alsou, Glucoza, Vera Brezhneva, Sati Kazanova and other singers chose Ma Ya dresses to make appearance at the popular music award ceremonies. Fashion editors and top stylists also opt for the clothing authored by the brand. Currently, Ma Ya is represented in Italy, Kazakhstan and America. Its flagship boutique/atelier is located in the center of Moscow.