THEME

THEME is a premium-class Russian brand founded in 2014 by Dina Gubaidullina, a stylist and designer from Ufa. THEME collections draw inspiration mainly from Soviet-era movies, the noughties' culture and Russian architecture and music. The main goal is simple: to convey the idea to the addressee. THEME has been holding on to its own unique style for many years: the brand avoids following trends and seasonal shows; instead, it relies on the quality of items and the top designer's perception.