LAROOM

The LAROOM brand was founded in 2010 by Evgeniya Legkodymova. Feminine traits hold little value in our times of highly-praised pursuit of success, commitment to goals, professionalism and leadership qualities. LAROOM stresses the idea of staying feminine at all times. The main concept behind the brand is the production of clothing designed for modern women who favor grace and sophistication. Each seasonal collection is based upon a range of evening and cocktail dresses. Focusing on romance and sensuality, LAROOM cultivates femininity in each of their designs. Simple silhouettes reflect the main theme of the brand - “covert sexiness”: buttoned-up collars, sleeves with cuffs and clean lines form a noble yet very attractive look. The company’s signature feature is the high quality of its garments (made of natural fabrics that come from small Italian factories where the production is still tied to the traditions of family businesses). The brand specializes in using (and experimenting with) thin fabrics (e.g. chiffon, crepe de chine and silk) that allow for producing perfectly fitting clothes. The company advocates for a combination of classical techniques and modern solutions. Designer Evgeniya Legkodymova has a university degree in fashion design; prior to establishing her own brand, she spent several years working at a fashion production facility in Italy, and cooperated with major Russian designers for over five years.