Founded in 2015, this Russian brand made feminine dresses for all occasions – casual, cocktail or evening – its signature. The combination of high quality, feminine style and clever price positioning has become the key to the brand’s popularity. ELLY’s philosophy is based on the idea (or rather a dream) to make luxurious and fashionable dresses of perfect fit and high quality and sell them at affordable prices. Over time, the brand began expanding its range. ELLY's collections now include skirts, jackets, raincoats and coats, while dresses still remain the staple.
Elina Bochkaeva is the founder of the brand and its top designer