ERICA ZAIONTS

Favored by many customers for the asymmetrical cut of garments, natural fabrics and layered clothing, Erica Zaionts has been in the market for 15 years already. Last year, the brand showed its collection at Fashion Week in Paris and immediately got its share of streetstyle photo reports. The brand held fashion-shows in Rome and Geneva, too. A distinctive feature of the brand is the young and modern city vibe that the designer transfers onto the runway without giving up the fundamental concepts of high fashion. All collections by Erica Zaionts are notable for their lack of excess, and the result is always great: bright and sexy, and – most importantly – distinctive. Serenity, coolness and carefully recreated effortlessness presented in accord with the current advances of intellectual fashion – this is what the Erica Zaionts brand is about.