Georgian brand A.YA appeared in the market just a few years ago, but has already managed to catch the fancy of Moscow fashionistas. Alya Sturua is the top designer for the brand. She has been in the world of fashion for quite a while: Alya used to be a stylist and happened to create flower-covered headbands for a fashion shot (back then they weren’t so popular). It was only logical to start own brand after that success: it’s getting cold, I want a cool cap and a new sweater – why not making them with my own hands? Alya found wonderful craftswomen in Georgia – and her business went off and rolling. Hats, sweaters, feather-trimmed peplums, delicate lace slips and silk tops… Her small but well-structured collections get sold out in an instant. Feathers, interesting embroideries and fancy trims are among the brand signature features – the designer likes experimenting with their colors and textures.