ALLA PUGACHOVA is the premium segment of the EKONIKA brand collection. It emphasizes status, taste and exquisite style of a woman. The collection focuses on high-quality materials, sophisticated silhouettes, carefully positioned details and unusual fittings. The history of the brand dates back to the 1990s – it was one of the first collaborations of a Russian brand and a Russian celebrity. The collection, created in collaboration with Alla Pugachova, was a huge success. The target audience of the brand are successful women who value quality and demonstrate their status by using accessories offered by this premium line. All collections are developed by a group of designers and leading global agencies that specialize in forecasting fashion trends. The elegant and sophisticated ALLA PUGACHOVA line has been selling successfully for 20 years already. The rich assortment of the collection is being regularly replenished with accessories, headwear, pashminas, umbrellas and even muffs.